Electronic Commerce: Principles & Practice

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Business & Economics - Sales & Marketing
Electronic Commerce: Principles &...

Electronic Commerce: Principles & Practice

Name: Electronic Commerce: Principles & Practice
ISBN: 9780120959778

Bidgoli H.

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This textbook for business students overviews the business strategies and digital technologies used by companies engaged in buying and selling on the Internet. Bidgoli (California State University) describes e-commerce business models, on-line auctions as a successful application, the types of computer networks available, electronic data interchange, and security measures for protecting data resources.

Catégories:

Business & Economics - Sales & Marketing

Année:

2002

Edition:

1st edition

Langue:

english

Pages:

487

ISBN 10:

0120959771